
GoHighLevel sub-account included for the first year
After the first year, continued access to the GoHighLevel system is $149/month
Magic of Santa website
Magic of Santa funnels
Magic of Santa email campaigns
Magic of Santa SMS campaigns
Booking systems and automations
Complete Magic of Santa business system
Five days on-site with Chris Fritchie
Marketing campaigns and launch strategies
Christmas in July campaign
First 30 VIP campaign
Giveaway funnel campaign
Storybook System™
Session experience framework
Santa performer training
Live shooting and workflow training
Editing and post-production training
Product and sales strategies
Access to the Magic of Santa Bootcamp
Private Guild community
Ongoing mentorship, collaboration, and support
Future updates and enhancements
*Travel, airfare, rental car, meals, and hotel expenses associated with the on-site training week are not included and are the responsibility of the Guild Member.
Official Magic of Santa® trademark usage
Licensed Studio designation
Protected territory
Official brand assets and marketing materials

Over time, this industry will change.
It already is.
AI will get better.
Faster.
More convincing.
But there is one thing it will never replace…
A child sitting on Santa’s lap.
A whispered secret only Santa is meant to hear.
The moment a child believes… completely.
The way a mother watches it happen… and feels it.
These are not images that can be generated.
They are moments that must be created.
And when they are created with intention…
they do more than fill a gallery.
They become something a family holds onto.



Chris Fritchie is an internationally recognized portrait photographer and educator, known for his work in storytelling and fine art portraiture.
His work has been recognized at the highest levels of the industry, including being named MPI 2024 International Portrait Photographer of the Year. He was also awarded Best of Show at the Texas Professional Photographers Association for his children’s fine art portraiture, and has earned the Texas ASP State Elite Award in both 2024 and 2025.
Chris holds the prestigious Master of Photography, Master Artist, and Master Craftsman degrees from the Professional Photographers of America, and is a Certified Professional Photographer (CPP). His work has been honored across multiple national, state, and local competitions.
But competition has never been about collecting awards.
More than a decade ago, Chris made a decision that his work would never become irrelevant. He continues to compete and place his work in front of the best photographers in the world… not for validation, but for accountability.
It is how he sharpens his craft, challenges his assumptions, and ensures that his work continues to meet the highest standards recognized across the industry.
That same expectation carries into his teaching.
He challenges his students to do the same… to pursue growth, to seek honest evaluation, and to create work that holds up under the highest level of scrutiny.
Because this work carries responsibility.
Studio 1919 was built from that belief.